Secret Cinema: A Lesson In Experience For ALL BRANDS, Forget Fear Of Missing Out, Make Them Miss Out.

Secret Cinema: A Lesson In Experience For ALL BRANDS, Forget Fear Of Missing Out, Make Them Miss Out.

Whilst I wish I could tell you what happened inside that building that night (and boy do I wish I could share it in all it’s beautifully detailed glory), I almost feel like I am sworn into a pact not to ever tell (and you know how I like to talk!) I have of course talked to my family and a couple of close friends about this experience but other than that, I feel like it was so exceptionally well done that I don’t want to ruin it for anyone else who is yet to experience it. In a world where we are able to voice our opinions via social media channels to the world (and we do, daily) Secret Cinema have created a feeling around the brand that encourages those of us who have attended to actually keep the experience, well … Secret.

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That point of difference: Digitalise The Heck Out Of The Small Things. WHY Bacon, Books, Fresh Milk and window seats made for two could just be the KEY to more bookings!

That point of difference: Digitalise The Heck Out Of The Small Things. WHY Bacon, Books, Fresh Milk and window seats made for two could just be the KEY to more bookings!

When you have a point of difference, Digitalise the heck out of it, tell those quirky stories that make you the obvious choice. We can see a million bedrooms as we scroll Instagram and Twitter and Facebook but how many table reading books, flasks of milk, crispy bits of bacon and stories from the window do we see? considerably less!


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The Dubai Effect: Excellence Experienced.

The Dubai Effect: Excellence Experienced.

In order to be excellent, we must absorb excellent. Dubai sets an example for excellence in experience and raises the bar to encourage us to become better, globally.

I do wonder if one day the example that Dubai sets will become a verb. We have become so familiar with the term ‘Google It’ I wonder if ‘Dubai It’ will become a phrase that we globally use to refer to raising standards of excellence in experience! I can tell you now, It deserves it!

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“I am The Experience Collector” : Why Mary Poppins May Just Be The Death Of Your Brand.

“I am The Experience Collector” : Why Mary Poppins May Just Be The Death Of Your Brand.

Let me elaborate a little here…

We all want good experiences. Period.

As consumers, we can access so much of the world across multiple devices, within seconds and we are open to experiencing a brand instantly with the tap of a button or a swipe of the screen. In that moment, when we access you through your content, we make judgement, instantly. You need to make an impact and deliver and experience I remember, pretty quickly.

Experience isn’t just physical, it isn’t just digital, it permeates through every interaction your brand has with me as a consumer.

As a brand you need to be putting your eyes and ears to both the digital and physical ground to capture my attention, keep it and deliver me a great experience. Sounds like hard work? It is.

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