The strange thing about time is that it has a remarkable way of showing us what really matters.

Time, or the number of hours we have in a day, is effectively an illusion.

Have you ever noticed that when you are waiting for something to happen, time goes slowly or, it can pass exceptionally quickly when you are in a moment that you wish could last forever?

Time remains constant. It is context that makes us stop to think about time going too quickly or too slowly. As human beings, our minds make sense of time according to the exact situation that we are in for that particular moment in … well … time.

It only becomes highlighted when we feel we are either too busy and don’t have enough of it, or when we are twiddling our fingers wishing it would pass more quickly. We are often caught between these two extremes because those are the times when we notice it.

I spent a lot of my early business life feeling as if there was not enough time, ‘Not enough hours in the day’ ‘Not enough time to pay a visit to a friend’ ‘Not enough time to do the things I wanted to do as well as doing the things that I absolutely needed to do’.

Then, the exact opposite happened when I was employed, ‘I have so much time on my hands that I’m bored’.

The reality is, that both of these thought processes were simply just mindsets and they are mindsets that I have discovered many people have, constantly.

About 18 months ago, I was watching the Steve Jobs video  ‘Your Time Is Limited’, a part of his 2005 Stanford commencement speech, ironic title given the content of this blog. But it made me think very deeply about how I spend my time. What Mr. Jobs was referring to in his speech was that overall, our time is limited. One day we are born and one day, some day, we will all die.

He said ‘If you live each day as if it’s your last, one day you most certainly will be right’ 

Further going on to say …

‘Remembering I will be dead soon, is the most important tool I encountered to help me make the big choices in life’

From the very moment I finished watching this video, I changed the way I lived my life. I changed it, because I realised that time was not too short nor too long, rather I realised that time was too precious.

Every single decision I have made from this moment has been based upon what matters most to me.

Living in this mindset makes decisions, ideas and execution fast. It helps you to live life on purpose and with purpose not pondering on a … ‘I’ll do this tomorrow if I have time’ mindset.

Each day there is not a moment that feels too short nor a moment that feels too long. It just all feels precious. Yes I manage my priorities and my commitments. Yes I manage my business and my lifestyle, but time has never had anything to do with it since the moment I watched that video. When you live your life around what matters rather than limiting what you think you are capable of with what ‘time’ is available, it is the most extraordinary way of living.

Want to learn to skydive? Do it now.

Want to write a book? Start writing now.

Want to play the piano? Just begin now.

Whatever it is that matters most, do it.

We have choices, we make them, time doesn’t control them, we do. In the end it is up to us to decide what matters most to us, right here today.

How we choose to spend today to achieve and do the things that matter most to us today could end tomorrow.

So make decisions not based on time EVERY.SINGLE.DAY.

Because, one day, when you are ready to finally leave this earth, ask yourself … Will you have done the things that mattered in those moments or, were you being controlled and making decisions according to the mindset that you were limited by the time you had?

If you have not watched the video, please do. It may just change your perspective on everything. Mindset is everything when it comes to the illusion of time and it will hopefully make you think that there really are no limits on what matters most to you.

So be limitless and make your moments matter. Today, tomorrow and every day you are blessed to wake up with a new day ahead of you.