DUMBING DOWN, CUSTOMER EXPERIENCE AND THE JOY OF UNDERSTANDING IN THE ATTENTION ECONOMY.

DUMBING DOWN, CUSTOMER EXPERIENCE AND THE JOY OF UNDERSTANDING IN THE ATTENTION ECONOMY.

The Nobelist Pleasure Is The Joy Of Understanding’ — Leonardo De Vinci

This quote has always resonated with me, it’s message lies at the heart of the core values of my own small business. Understanding is everything.

The past few months have been an incredibly transformative time as far as personal and business growth goes. I have always been a very intense person, I like to understand. Understand you, understand what makes you happy, what makes you sad, angry, elated, motivated, what makes you connect with me and choose to connect with me when there are a billion other people on the planet offering out hands for connection, attention and the privilege of building a relationship with you.

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FINDING PERFECTION THROUGH IMPERFECTION IN SOCIAL MEDIA

FINDING PERFECTION THROUGH IMPERFECTION IN SOCIAL MEDIA

Perfectionist? you may not resonate with this, but imperfection is well … erm, actually pretty perfect.

The Demand For Perfection In The Corporate World Is Something I Have Been Trying To Get Rid Of Ever Since Leaving It And Social Media Has Saved Me …

I mean that in the best possible sense. You see, working in a corporate world for years prior to jumping feet first into my own thing, every single move, action, e-mail, process etc etc …. had to comply with business procedure, protocol, company ethic yada yada. Perfection in everything I did was key to impressing my employer and adhering to company protocol! 

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