Let me elaborate a little here…
We all want good experiences. Period.
As consumers, we can access so much of the world across multiple devices, within seconds and we are open to experiencing a brand instantly with the tap of a button or a swipe of the screen. In that moment, when we access you through your content, we make judgement, instantly. You need to make an impact and deliver and experience I remember, pretty quickly.
Experience isn’t just physical, it isn’t just digital, it permeates through every interaction your brand has with me as a consumer.
As a brand you need to be putting your eyes and ears to both the digital and physical ground to capture my attention, keep it and deliver me a great experience. Sounds like hard work? It is.Read More